"Pervasive telemetry will create unprecedented opportunities to collect personal information. An engineer at Zojirushi, for example, proudly showed iReady's Koyama a cell phone, displaying a message indicating that the engineer's grandmother had used her wireless hot pot that very morning.
"What does she think of this?" Koyama asked the engineer.
"Well, she doesn't know!" answered the engineer—who then said that if his grandmother were aware that her hot pot was monitoring her actions, she almost certainly would object.
"There is this whole Little Brother aspect" to the project that is a little unsettling", Koyama concedes." see also
Behind the Bar Code