John, you could make an equally plausible argument
that you are, in fact, the one who feels threatened by articles like the one you've pointed to because it undermines your marketing campaign. Notwithstanding the prestige and place of privilege that the pithy comment has enjoyed throughout the long and glorious history of the weblog, you really don't do yourself any favours with school-yard taunting and insults. Frankly, some days I share most of Mr. Beam's frustrations...