"Ev and I spent a week drawing on the whiteboard and furiously coding this new thing. We used a lot of existing Pyra code. And the existing stuff code. Once I really got into it, it wasn't as simple as I had imagined. He insisted on calling it Blogger. (I didn't really like that name very much. But then I'm pretty boring. I would have called it
Remote Update Weblog Script or something.) When we were finished, there it was:
stuff for others."