Despite the fact that "ad-jacking" is an especially clever play on words, the time has come to make The Magic Christian mandatory reading in high school. "Some friends, when I pulled up, they were like, 'What the hell is that on your car? Did you start working for an insurance company?' I'm like 'No, I'm getting paid to have advertisements on my truck.' And they're like, 'Oh, are you gonna sell your soul next?' I said I already sold it. It already belongs to someone." see also : RTMark's The Magic Christian Fund.