"As a persona and not a person, Olivia is not the least bit embarrassed about ordering samples of facial hair remover, say, or lingerie catalogues. She doesn't care if every marketer in the country knows how much money she makes and what she does for a living. I enter Olivia's name, e-mail address and other data for the AutoFill feature in my browser, Internet Explorer 4.5 for the Mac. AutoFill is the main reason I switched from Netscape to IE -- you just hit a button and AutoFill plugs your data into online forms, AKA requests for freebies." see also : Tom Watson : The Six Degrees of Free.