"Words are powerful. They are the DNA of thought. Philosophers have taught us that he who names things takes possession of them. New realities are like islands or continents. And words and names are not neutral. When we adopt the language or the lexicon of somebody, we become that somebody. When we accept the vocabulary of somebody with a message, we echo his message. And, of course, most of the time the media interview, report and even criticize with the very words that have been created by the people they report on or criticize. And we don't see the mountain because we walk on it."