"DIRTY AIR. ALTERED FOODS. MISINFORMATION. LOSS OF IDENTITY. These are problems most people just can't warm to. If you're a graphic designer, art student, ad agency team, or multi-media pro, you have the skills to help solve them. Adbusters wants you to sell ideas, not just products. So we're running a contest. Send us your best social marketing concept - storyboard, poster, print-ad, spoof, or any other creative détournement." This has always struck me a dangerous way to confront The Beast, but atleast Adbusters has the courage
to address the issue.