"It's not about giving away all your secrets, habits, or personal information. It's about putting you back into control of that information. No longer would you be subtly influenced by advertising media and blatant in-your-face marketing..." I'm sorry, but this just seems hopelessly naive. I think that there is enough evidence, both historical and anecdotal, to rest assured that all of your buttons will be pushed in all the right ways. Further, it sounds too much like the tyranny of the majority for my taste.