"In a postreferendum environment -- and some say prereferendum as well -- the Maple Leaf and the word Canada have combined to become Ottawa's favourite communications tool. It is a brand, and the government is selling it.
" I was part of the hardcore scene in high school. Like all good scenesters, I had a leather jacket on which I painted band names and logos. One night I met a guy from London who had painted the Coke logo across the shoulders of his jacket. He told me it was in reaction to the common habit in the U.K. of putting your preferred beer logo on your jacket. Thusly inspired, I went home and painted
Canada's national logo across the top of my jacket. Go figure.
